Founder and CEO, Frank Samson launched Senior Care Authority® in 2009 with our first location in Sonoma County, California. Previously, Frank built a concierge travel-based franchise into a premier global brand with over 75 franchise owners. With his 20 years of expertise in the franchise industry and a passion to help families and their aging loved ones, Frank identified a need in the senior industry for a concierge approach to help families through challenging and stressful circumstances.