(888) 519-2871
Our Team
Join the Senior Care Authority family and build a personally and professionally satisfying business. We are looking for franchise owners who share our commitment to integrity, compassion, and service. You’ll make a tangible difference in people’s lives every day, guided by our proven system and a responsive support team dedicated to your success from day one.
Connect with an Advisor
Meet with a certified senior care advisor based in your area, familiar with local options.
SENIOR LIVING GUIDANCE
Guiding families to the best senior living and care options with expert placement help.
Eldercare Support
We’ll schedule tours and accompany you on visits, so you can get real-time feedback.
Frank M. Samson, CSA
Founder & CEO
Frank M. Samson, CSA, is the founder of Senior Care Authority, author and creator of The Boomers Today syndicated Radio/Podcast Show. Prior to founding Senior Care Authority, he worked in franchise consulting and the travel industry for over three decades. He had built an organization with over 200 franchises which he later sold and the company operates successfully today.
His expertise in senior care has given Frank the opportunity to write a regular blog and host a nationally, syndicated radio show and podcast called Boomers Today. Frank also authored a best selling book in various categories called The Aging Boomers: Answers to Critical Questions for You, Your Parents and Family Members and is available on Amazon.com.
Frank is a Certified Senior Advisor, a member of the Society of Certified Senior Advisors, on the Board of the National Placement and Referral Alliance and an Honorary Faculty Member at Michigan State University.
Mark Molnar
President and Chief Operating Officer of Senior Care Authority
Mark Molnar serves as the President and COO of Senior Care Authority, a leading eldercare consulting and assisted living placement organization. With a proven background in business and personal experience navigating senior care, Molnar focuses on scaling operations, supporting franchisees, and enhancing service delivery across over 100 locations nationwide.
Molnar and his wife, Mary, successfully launched and grew the company’s largest franchise in Cleveland, Ohio, providing compassionate guidance to families facing complex eldercare decisions. Their franchise became a standout, earning a reputation for excellence and innovation. His success and leadership made Molnar a natural fit for his current role.
Previously, Molnar held key roles in capital markets, education management, and group purchasing. He spent the first 15 years of his career managing equity assets and sales teams for large pension funds and securities firms. Just prior to starting his franchise, Molnar served as CFO of Corporate United, a leading national purchasing organization serving the large corporate market. His passion for senior care was sparked by his father’s health crisis, motivating him to help other families navigate the complex care landscape. Molnar’s leadership exemplifies the company’s mission to support families during challenging times.
Marcy Baskin CSA, CADDCT
Vice President, Franchise Support and Training/Business Consultant
Marcy is a veteran of the senior care industry, helping families with the anxiety-riddled process of senior care decisions. Her personal experience, managing the rough waters of caring for her own mother and father, called her to this business. As she helped manage the care of one parent living with Alzheimer’s Disease and the other dealing with multiple physical ailments, it was obvious that her choices in advisors or advocates were scarce.
As a lifelong entrepreneur, Marcy knew that the senior care business would not only satisfy her desire to help families navigate the healthcare system but would fulfill her as a businessperson. After both of her parents passed away, she left a successful apparel company she had created and studied Healthcare Navigation at Sonoma State University before launching her private practice as an eldercare consultant, ElderRoads. Her goal was and continues to be to use her experience and training to be an advocate for families and to simplify their decision-making process. As Vice President of Franchise Support and Training for Senior Care Authority, Marcy has the distinct pleasure of sharing what she has learned with new franchisees through training, mentoring, and coaching. She has served hundreds of families over the past decade with compassion, empathy, and education and is eager to see other people in the business do the same.
When not immersed in franchisee support, Marcy enjoys time with her family and friends, is involved in volunteer opportunities for both two-legged and four-legged creatures, is a certified yoga instructor, still learning Spanish, and loves to cook healthy vegetarian food…
Mary Molnar
Vice President of Franchise Support
Mary Molnar serves as Vice President of Franchise Support at Senior Care Authority, where she combines her background as a licensed Occupational Therapist (OT) with her experience as a long-time franchise owner. Since joining the system in 2018, Mary has leveraged her deep understanding of senior care and franchise operations to enhance onboarding, streamline systems, and strengthen communication across the network. Her clinical expertise—developed through years of working with older adults in their homes, communities, and hospital settings—gives her firsthand insight into the physical, psychosocial, and environmental needs of aging individuals.
A Certified Senior Advisor (CSA), Mary is pursuing an additional certifications in OT home modifications. Passionate about lifelong learning, advocacy, and helping others, she approaches every challenge with empathy and a “what would have helped me?” mindset. Outside of work, Mary enjoys community involvement, her church, and spending time outdoors with family and friends.
Tim Schroder
Vice President of Marketing
With over 25 years of executive leadership across retail, restaurant, and health industries, Tim Schroder has a proven record and extensive experience driving brand growth, innovation, and digital transformation for national multi-unit franchise brands. As Vice President of Marketing for Senior Care Authority, he oversees brand strategy, creative development, digital marketing, and communications—helping position the company as a trusted national leader in senior care placement and consulting.
Tim has led marketing for some of the nation’s most recognized franchise brands, including Golden Corral, Applebee’s, Save A Lot, and Retro Fitness, where he built performance-driven marketing systems that delivered measurable results.
A passionate storyteller and strategic thinker, Tim combines data, creativity, and purpose to build meaningful brands that inspire trust and deliver results—helping families find peace of mind through Senior Care Authority’s mission-driven approach of guiding families, supporting seniors, and strengthening communities.
Sabine Nevermann
Franchise Development Manager
Prior to joining Senior Care Authority, Sabine worked as Marketing and Lead Generation Manager for a company specialized in helping franchisors to successfully implement and manage Salesforce CRM.
Sabine started her franchise career at one of the fastest growing education franchises globally. She worked in the franchise development department and had the opportunity to help entrepreneurs start their own businesses in the US, Canada, UK, Australia, and other countries.
She has always enjoyed helping people achieve their life goals through entrepreneurship.
Sabine started her career in Urban Planning. She took part of multi-disciplinary teams developing new cities, government complexes, marinas and other large-scale developments in North America, Latin America and the Middle East.
She graduated from a master’s degree in Urban Planning from McGill University in Montreal. She speaks German, English and Spanish and enjoys learning about other cultures.