(888) 519-2871
February 20, 2026, Greenville, NC – Senior Care Authority®, a nationally recognized leader in eldercare consulting and senior placement services, is proud to announce the opening of its newest franchise location, serving the Coastal Plains region of NC, including Greenville, Wilson, Rocky Mount, Smithfield, Goldsboro, and Kinston. Certified Senior Advisor Allison Belcher leads the new location. She is dedicated to providing families with expert guidance through the often overwhelming process of choosing the right senior care options for their loved ones.
Belcher’s journey to opening the Senior Care Authority franchise was led by a desire to make a positive contribution to her community. “Being able to help older adults and their families navigate the ever-complicated world of various aging resources, when to use them, and what is out there, as well as support those trying to age in place in their homes or find the right living situation,” Belcher remarked. “Being able to be a resource for any type of care is something I noticed we did not have in the area, and it was much needed!”
Senior Care Authority offers a comprehensive suite of services to support seniors and their families, including:
- Assisted Living and Memory Care Placement Services: Expert guidance on selecting the most suitable senior living options, with evaluations based on cleanliness, safety, amenities, staff qualifications, and more.
- Elder Care Consulting: Helping families navigate complex healthcare decisions, from in-home care and respite care to dementia care and nursing care facilities.
- Peace of Mind Visits: Regular check-ins with seniors to ensure they are receiving the quality care they deserve, providing reassurance to families who may not be able to visit regularly.
- Beyond Driving with Dignity Program: A Senior Care Authority exclusive program that helps seniors make informed decisions about their ability to continue driving, ensuring safety while maintaining their dignity.
- Guidance and Planning: Assistance with understanding financial considerations and connecting families with trusted financial advisors, elder law attorneys, and estate planners.
Belcher emphasized the importance of offering families peace of mind as they navigate a challenging process. “People will be able to reach out to me to make plans before the crisis occurs, get an idea of what type of care mom and dad will need, and make plans for how they will be supported so that when the time comes. The focus can be on quality of life, and not time-sensitive and stressful decisions,” Belcher explained.
About Senior Care Authority: Senior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 34 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care, skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at www.seniorcareauthority.com.
##
Media Contacts:
Allison Belcher
Senior Care Authority – NC Coastal Plains
252-216-4416
www.seniorcareauthority.com/NCCoastalPlains
