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Senior Care Authority Announces 2024 Franchisee of the Year & Rookie of the Year Awards

PETALUMA, Calif., Jan. 28, 2025 – Senior Care Authority®, a leading eldercare consulting and assisted living placement franchise, announced its top awards at the National Conference held this past month. The awards celebrate the outstanding achievements of franchise owners who exemplify the company’s core values and mission to support families during challenging times.

Senior Care Authority’s highest honor, the 2024 Franchisee of the Year Award, was presented to Travis Drake and Marti James, franchise owners serving Utah. Drake and James have demonstrated an unwavering passion for helping families navigate the complexities of eldercare. Through their thoughtful expertise and compassion, they provide highly individualized solutions that meet the unique needs of each family. Their dedication and commitment have set a standard of excellence within the Senior Care Authority network.

The company also recognized outstanding newcomers with the 2024 Rookie of the Year Award, which honors first-year franchise owners who have demonstrated exceptional impact and growth in their local markets. This year the award was presented to Melanie DiNicola, franchise owner serving New Haven County CT.

Travis, Marti, and Melanie reflect the heart of what Senior Care Authority stands for,” said Marcy Baskin, Senior Vice President of Franchise Support and Training. “Their compassion, expertise, and dedication to their client families exemplify our mission to provide guidance through critical decisions with confidence and integrity. We are so proud to honor their contributions and celebrate their success.”

Senior Care Authority continues to expand its reach, empowering families across the nation with the guidance and resources they need during some of life’s most challenging moments. The company’s commitment to excellence is driven by franchise owners like Drake, James, and DiNicola, whose work embodies the spirit of service.

About Senior Care Authority: Senior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 34 states. The network consists of certified, professionally trained, experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care, skilled nursing care, and navigating a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at www.seniorcareauthority.com

Media Contact:

Mickelle Marston – Senior Care Authority
Phone: 801-898-3431
Email: [email protected]

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