From Footwear to Senior Care: How a Pandemic Pivot Brought this Franchisee to Senior Care Authority

David Stamberg had a long and successful career in the wholesale footwear business, but when the COVID-19 pandemic accelerated changes in his industry, he knew it was time for a career shift. Now the owner of two Senior Care Authority franchises in New Jersey and Rockland County, New York, Stamberg has embraced the senior care and placement industry. With a focus on personalized service and unique programs like Beyond Driving with Dignity, he’s found a new passion in helping families navigate challenging times. 

“I love what I do — I was working seven days a week in the beginning, long days, but I was truly happy,” said Stamberg. “I never thought I’d be so happy working so hard. And that comes down to enjoying helping families. IWe never hang up the phone on anyone.” 

1851 spoke with Stamberg to learn more about his background, his franchising journey with Senior Care Authority and his plans for the future. 

1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you? 

David Stamberg: I was in the wholesale footwear business for over 30 years. After COVID, the way people were buying shoes accelerated the problems in that industry. I started looking into

franchising, and I was recommended to senior placement. The pandemic forced me, in a good way, to reinvent myself, and I really found myself in this business. 

1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it? 

Stamberg: When I started this business, it became pretty clear through my research that the company would give me the support and care I would need with a franchise. The management is always there for hand-holding. I had lots of questions, and they were always available. 

1851: What made you pick this brand? What excites you most about this company? 

Stamberg: We go beyond just placement — like with the Beyond Driving with Dignity program, for example. It gives us a point of differentiation. That’s something that doesn’t exist anywhere else, so it makes people pay more attention to us. It’s a door-opener. Also, the DNA of Senior Care Authority is my DNA. When I was in wholesale footwear, I was client- and customer-focused, and this is the epitome of that. We are focused on each and every client. We want to help families first, more than anything. anyone else. 

1851: How has the business been? 

Stamberg: I love what I do — I was working seven days a week in the beginning, long days, but I was truly happy. I never thought I’d be so happy working so hard. And that comes down to enjoying helping families. We never hang up the phone without listening to the person’s story and helping in any way we can. 

1851: What do you hope to achieve with your business? What are your plans for growth? 

Stamberg: My growth has been dramatic, and I expect to continue that dramatic growth. There is a major opportunity for more and more business to be done. It’s about getting that infrastructure in place and relying on the support and resources offered by the company. 

1851: What is the one thing about your story you want us to know? 

Stamberg: I was able to relate to the business because of my parents. I didn’t understand what did and didn’t work at the time. I was 57 and happy to be a sponge and learn. Senior placement is a business that many people don’t know exists, and if they do have contact with it, it’s not at our level of concierge service. You don’t know what you don’t know. It’s not a crisis until it is. These are the things we coach families on. 

1851: What advice do you have for other people thinking about becoming a franchise owner?

Stamberg: You have to be willing to learn, and I still am, happily. I interact with people who have been doing this for years longer than me. You have to be a sponge. 

For more information, visit: https://1851franchise.com/senior-care-authority. 

About Senior Care Authority 

Senior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 30 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care, skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at www.seniorcareauthority.com.

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