From Experience to Income: Reinventing Success at Any Age

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You are listening to Boomers Today with your host Frank Samson. Well, welcome to Boomers Today. I’m your host, Frank Samson, and each week we bring you important and very useful information on issues facing baby boomers, their parents and other loved ones. And I, as I do on each and every.

Show, most importantly, as. I thank all of them, and I thank all of you because our listeners are growing each and every day, and it’s because of you. So many of you are sharing our Boomers Today podcasts with friends and family or individual shows with friends and family. Many listen on Apple Podcasts, Spotify, iHeartRadio, Audible.

There’s a bunch of them out there and we’re on them. We’re on them all. Or you could just ask Alexir Sari to take to Boomers Today and Alexisir will take you there as well, or our website at boomerstdayradio dot com. So again, thank you so much, and I know again why you’re sharing these podcasts with friends and family is because we have the best guests in the industry, extreme, extremely knowledgeable and certainly not going to disappoint you today because today we have with us Patricia Noel Dray and Patricia is the author of fourteen books to date.

Okay, I’ve authored one book. There’s a lot of work. Fourteen books today, host of the podcast When Passion Meets Profit, starting its third season, and a business mentor for women entrepreneurs over fifty who want to work less, earn more doing. What they love.

So, I, you know, I really appreciate it, Patricia, you know you being on the show. Well, thank you so much, Frank for having Yeah. No, it’s it’s great. So, I you know, I know we’re going to talk more about all the wonderful things you’re doing, but I’d love to know just kind of a little bit more background, just kind of I get quite asked the question all the time, So I’m going to ask you kind of what inspired you to dedicate your career in the field you’re in and helping seasons on season on entrepreneurs, especially those women that are fifty and over.

I think like you probably am like so many other people that step into that expert role of trying to help others. We’ve probably all gone through things ourselves, you know, and that’s exactly what happened to me. I owned a brick and mortar business and executive recruiting company in Phoenix for years, and I would watch one person after the other come in saying, Patricia, I don’t know what to be now, and they were always forty fifty, sixty years old, and it’s really so sad because nobody ever helped us. Well.

When I stepped out of that, I sold that company. And when I stepped out, I thought to myself, isn’t this funny. I’m I’m right there with everybody. I’m saying, now what should I be? And I became a solopreneur, a business mentor, and it was really funny to finally work at home, and I loved it.

I thought, this is the greatest thing I’ve ever done. I don’t have to dress up and go into an office and you know, really manage a bunch of people. And then I became a professional speaker, traveling all over the place speaking and I decided after that, Okay, that’s too much travel, because the more you get known, the more that you get asked to speak, and then you’re traveling more. So now I rolled into the I guess I call it pivoting now into the role of a podcast host and an author, and that’s kind of where I have ended up and love every minute of it because I, like you, love to interview people.

I love to hear their stories. Great. So, you know, there’s many experienced professionals certainly struggle to see their knowledge as a sellable asset. So how do you help people reframe their expertise in the income Oh.

It’s not easy. I mean, that is probably one of the most critical things you can do, because first of all, most people say, oh, I’m not an expert. Oh, I don’t have any gifts. Don’t think that’s me.

Yes you do. We all come in with our own special, unique gifts, and you have to get rid of that. That’s a mindset that people have. And once you discover that, oh I really do know this, I know a lot about this also, and you can learn to tell the story around it, that’s when you really become successful.

And I can honestly say most women have a very difficult time talking about money pricing. Men don’t, but women truly do. And so they’re really undercharging for the value that they’re giving to a person. And that’s what I really have to help with.

But once again, I have to go back to the mindset. I sometimes have to go back to when we’re in the first grade, because we’re listening to our parents and the problems they have, maybe maybe with money, right. And and I you know, I think that. Also because you know I deal with this, I told you earlier a little bit more, you know a little bit what I do.

And I’m I deal with many women and men you know, at the at this stage, and they need the support of their family too, don’t you agree. I mean, because there might be something. You know, they want to do, maybe to go off on their own, which maybe they’ve never done before, and the support from the family is really important or else that they could they could struggle without that, would you agree? They definitely struggle without that. I know so many people where they get so excited and I’m going to do this, I’m stepping out there.

I’m going to do today, and then they talk to their husband, or they talk to their mother, or they talk to their brother, and they I guess I won’t do it yet. I think I’ll just go ahead and stay in this job that I can’t stand for just one more year, then I’ll do it. It happens every day with clients, I know. Yeah, So what advice do you give to those people who are trying to reinvent themselves later and later in life.

You know someone who you know they want more, they just don’t know how to kind of package themselves. So where do you start with that? I start with all the way back to the beginning of when we were younger, and when you have to figure out what it is now that you really want to do. And so when I say to a person, I’m working with somebody today actually, and I said to her what differentiates you? And she said, I don’t know. Let me ask chat GPT.

Now that’s sad man. She did ask Jack, and Jack Game came back with the most beautiful answer. But that’s what you have to understand, is that you have to understand what differentiates you. Where is your knowledge? Because you have tons of knowledge, and because you have a lot of time lift and you might want to have twenty or thirty more years of really contributing, making a difference, making an impact.

But in the meantime, you really have to find out what is it I love to do. See, I loved raising my family, but they’re raised now, and so I had to go back then, Okay, what do I really love to do now? I love interviewing people. So that’s why I owned a recruiting business and I loved it, made lots of money doing that, but then it was over for me. I didn’t love it anymore.

That’s when you pivot and you say, Okay, what else do I love? And what if you’re interested in making an income, what do I love that could also give me an income that there’s a big difference because I love twenty things. I love gardening, I love to cook, I love but I’m not going to make money doing those. So you have to get very clear. If you need an income or you want an income, then you have to figure out what love thing it also matches up with the kind of money you would like to make.

Well, what about those that have been in a career for a while and they’re just burned, totally burnt out of maybe the industry they were in or the work that they were doing. They’re certainly very bright, knowledgeable people, but they got. I want something else. So how do you direct them in that case when you’re saying, Hey, I don’t even want to stay in what I was doing.

I want something new. So the first question I ask is, Okay, let’s get to the root of what it is that you really are about. I wrote a book called Discovering Your Core, and that’s what it was all about. Get to the core of who you really are, what you’re really all about.

And so one of the very easiest questions I have asked, and I don’t ask it any more of me, was what would you do for free because you loved doing it so much? Women know that answer. Men say, I’m not answering that I’m doing nothing for free today. So I think that’s so funny. So I stopped saying that, So I started asking when did you lose yourself in time? You didn’t know if five minutes went by or fifty minutes went by.

That’s when you know, that’s a passion of yours, what you were doing at that time. So pay attention to yourself, ask yourself lots of questions to get back out of corporate America and into something you love. Yeah, So. Why did you I mean, I think I know the answer, but I’m going to ask it anyway.

But why why did you decide to specialize more in women entrepreneurs over fifty? Well, I guess because I am one of those people. I’m way over fifty. But I did, oh way, no, okay, fine. I when I was when I did turn fifty and I saw how much time I had left, I thought, I really want to make a contribution.

I really have to figure this out and do it the way I want to do it. Now, that’s what most women do at fifty now. Some do it at forty, some do it at sixty. But that’s when I did it also, and I just see we’re different.

And the reason that we’re so different now is we just have so much experience now, we have so much knowledge to share, and we have a lot of time left to do it. So that’s why it ends up being taking a lot of time with yourself. People don’t like doing that many times, you know, they get uncomfortable. But it’s just really spending time with yourself and figuring that out.

Yeah. Well, I know you talk about and we’ll let everybody know your websites, which is I guess Patricia Draindrai dot com. But we’ll remind people that a little bit later as well. But you mentioned in there about working less and earning more.

God, So what’s can you share with us? What’s the what’s the key to that? You know? Well, the people when you when people hear that, they go, come on, that’s that’s not reality. Right, That’s exactly right. I interviewed Tim Ferriss, the author of the Four Hour work Week. He said the same thing.

People wanted to beat him up because they said that is impossible. Well, with automation and with Tim, it certainly was not impossible. But the way I look at it is, I just will tell you a little story that happened to me. I was a professional speaker for years.

As I said, I traveled and did all of that. I had a fee that I charged, which now, for I wasn’t able to say this for years because it’s called price fixing at the National Speakers. But I charged eighty five hundred for Keino, and everybody would always negotiate with me, and then I’d put my manager on and she would say, okay, she’ll come for five you know that kind of thing. But all of a sudden I started an event business, and in the event business, we would hire, or I’m not hire, we would ask twelve speakers to come and speak on our stage.

Those speakers would make fifty thousand in an hour of speaking because they were selling in the back of the room. I had never heard of anything like that. It was a big aha moment for me. And so they are working less and making more.

That’s a perfect example of what I’m trying to talk about. It’s not just trying to I’m going to charge you fifty thousand for my speaking engagement. Now, you know, I’m not Tom Brokaw or somebody really big like that, so I can’t do that. But the event business was proof that, yes, you can work less and make more.

You just have to think it through. What does it you want to do? Right? Right? So, what’s the trends you’re saying with the boomer generation, which I’m smack right there, I’m right. There, But. You know it used to be you know, you turn sixty five, get the gold Watch and go do your gardening or golfing or whatever it is you enjoy.

I’m saying things changing. I’m sure you are too. But what do you see as as we move forward with that with this generation? Well, I see that they’re turning eighty next year, and that’s a huge number. And so that’s when I really realized that there’s something called the real age and then the feel age, and you know, chronologically, I’m a particular number, but I don’t feel that number.

And as I started interviewing hundreds of people, I would say to them, by the way, how old are you? And they’d say, let’s say, they say it’s sixty two, how old do you feel? And they’d say forty thirty. Always I’m sure with you, Frank, I’m not going to ask you how old you are, but I bet you don’t feel. Oh that was creepy. No, I don’t care how old you are, but do you feel that age, that chronological age? And I’m one hundred percent say no, I feel twenty years younger, thirty years younger.

So you really have to look at that. But then I saw doctor Phil one day and I thought this was the most dramatic exercise I’d ever seen. He put a tape measure on the stage clear across the floor, and a man with seventy two on his program and he was very unhappy with his wife and he wasn’t doing things right and all that, and Doctor Phil said, come here, I want you to stand on this tape measure. Stand right there were seventy two and he did, and he said, now I want you to look at the tape way that you just have already lived way back there to zero.

And it’s a long tape measure, isn’t it. And he said, now with the man’s age, now that was at this time, a long time ago, he said, the death is at eighties, I think, he said, or eighty one. Do you see how much time you have left? And the guy just went, oh my, it was just such a visual. It was so big.

And the guy immediately bought an RV and started doing all the things he wanted to do because he knew it was limited. Now, so I think with the boomer, I think that’s what’s happening with all of us. You get to a point and you say, hey, I’m living my life the way I want to live it. I only have this limited time left, and with you being ninety, you really are limited.

You know, people, you know, it used to be a time I think it wasn’t even proper to ask somebody their age. But I don’t think it’s a bad thing anymore. People. You know, people that are older, they’re proud that, yes they are.

I made it. I made it to the sage. I beat most people. That’s right.

But society does judge. Still on that chronological note. Exactly exactly. So Patricia, we’re going to take a real quick break.

I promise just to recognize their sponsor. And then when we come back, I want to who you know. Certainly, I want you to share with people how they could learn more about all the wonderful things you’re doing and uh and then give you. A little time here.

But maybe you could think of some examples of people that you’ve worked with, you know, some good good news stories. Some people certainly remain nameless, but maybe we could share share some of that. So are you interested in making a good living while also making a difference in people’s lives? So you can own your own business that builds equity for your future. Build a thriving, purpose driven business that supports seniors and guides families through life’s key transitions.

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We are back with Patricia Noel Draine, who is a business mentor for women, especially with women entrepreneurs over fifty and has written uh several books. So Patricia, tell us about that, tell us tell our listeners how they can learn more about the great things you are doing and anything you want to share on your on your books as well. Okay, well one of my favorite and by the way, that commercial that you just gave for Senior Senior Care Authority is fabulous. I mean, that’s that’s that’s what my people are looking for.

Is exactly what you just said in one sentence that was really good. But one of the things that happened for me anyway, Well, this is one of my favorite things to offer for your group that’s listening. And I only give ten a month, and so you go on a waitlist if you don’t make it in time, but I have them email me Patricia at Patricia drain dot com to come on what I call a clarity strategy session, really getting very very crystal clear about what it is they want in this next chapter. I’ve created a formula that really works, and I had to finally take it down to ten because I would have one hundred people at the same time, but the first ten to come in on an email will be able to take one of these clarity sessions and the rest will go, like I say, on a waitlist for the next month.

But the probably my favorite thing that I have done anyway is when I owned my executive recruiting firm in Phoenix. I would watch these people coming in saying what should I be? So I wrote a book and it’s called What Should I Be When I Grow Up? Now that I’m forty fifty sixty. I mean, it’s on Amazon if you want to get it. But I’m going to have to now say and beyond because I know people that well, I know you now, Frank, that’s ninety, that’s working still.

I mean, you’re going to be brought. Up a lot. That information is going to get out there. I’m not going to shut up about it.

And so then, because I could see that they needed more than just a book, I created a course that’s called Your Gift Is Your Niche? Because I kept having people say, Patricia, now, what’s my niche? I have to find something. I’ve got to choose a horse. Okay, here’s your niche. All your gifts that you came into the world with that’s what your niche is, and a lot of people didn’t believe it.

So I’m kind of sorry I called it that. But that program is a six hour program and it’s a downloadable DIY do it yourself program. But those are probably my proudest moments with books. Well not really, because I write children’s books also, and that’s just wonderful to read those books to the children, second graders, third graders.

Oh their little faces and they’re asking what should I be when I grow up? Missus Drain. Yeah, so what you’re sharing is all that information on your side at Patricia Drain dot com. Yes, it is great, great, great. So you know, Patricia, I’m sure you’ve got some great stories.

But maybe you could share a story or two, or however many you want really about maybe you know, season on penour who finally stepped into you know their value and how how it may be changed their life or how you help them change their life. So anything you’d like to share. Yeah, there’s I could share a hundred of the stories. But I see, I really do see now that it’s a conditioning.

I think that we have in our mind about what we should do when we turn a certain chronological age, and because I see people that are eighty five, eighty six, seventy, doesn’t matter. But they’re done. They’re done. They’re going to sit down in a chair and they’re gonna watch TV.

And they don’t have any purpose, they don’t have any thoughts. And you’ve heard of the blue Zone. I’m sure where the guy went around and found out why are these people living to be one hundred and twenty, And it’s because they had a purpose. And that’s the biggest thing that I can always say to people.

I don’t care if your purpose is to go out and grow a garden. I don’t care if it’s to go over to your neighbor’s house and have lunch with them. But have a purpose each day, have something to look forward to each day. And so a good example is my eighty nine year old lady that I know.

She has really resigned herself to think, Okay, it’s over for me now. I you know, I just have a couple of years, so I’m just going to play bridge online and stay in my house. And every day she has a different ailment because that’s what she’s done to herself. Now, my other person that’s a client and she’s eighty nine.

She has a podcast that she’s doing, she’s out there doing speaking engagements and people are accepting her and they don’t even think she’s eighty nine. They think she’s in her sixties. That’s because she sees life differently. So I don’t even know how to say that other than is it Well, I’m going to ask you, Frank, do you think it’s conditioning where people you know, some people age and they just don’t even pay attention to that chronological number.

Yeah, it’s you know, there’s a lot a lot of reasons, but I think it is attitude. I mean, I have you know, I know people who when they. Turn a certain age, they’re thinking, all right, I’m that old, so I’m not going to be able to do this or that, or you know, you can’t. Think of age.

You got to just it. It’s really the right attitude, you know. Yeah, And I wonder if those people, in fact, I’m going to find out from this eighty nine year old that really has resigned to just die, did she have a great attitude when she was younger? She did she have the kind of attitude that I don’t know when I’m going to do next, I don’t really care about much. I don’t know.

I bet she did. I bet it’s not the attitude that you out or the attitude that I have, where oh no, I’m going to do something right up until the moment I’m done. Right right, So anything anybody else? Any other story? I know you said, well, you know the girl that what you just said, that eighty nine year all doing a podcast and all that thing. Yes, yes, and I mean she’s alive.

She’s living, and she’s alive and she is writing a book right now. Also, and another gentleman, he’s ninety one now, and well maybe he’s ninety two now, but when he came to me, he was eighty nine and he wanted to write his first book, and I said, I’m all game for that. I know how to do it. And so we started working together and his book turned into a six hundred page autobiography of himself, a memoir.

I mean, it was incredible. But now he’s trying to get it into a movie before Matt. But he’s that’s what I mean. He’s alive and well and he wanted to tell his story.

And he said to me, Patricia, I really think having this book to do all of my friends are so jealous of me. I meet with a bunch of guys every Friday, have coffee with them, and they’re all jealous of me. They’re all my you know, younger than me, but they’re all retired, and they’re jealous because I have something to do. He still has a company’s and he’s writing this book now.

The book just came out I think three months ago, and now he’s marketing and he’s on all kinds of radio shows. I mean, you know, what’s that about is an attitude? Yes, in his book, as he goes all the way back to being a young boy, he was a paperboy, you know, was he just had a good attitude all the time. I’ll be a paper boy. I’ll make some money.

I’ll buy this bicycle. Oh that didn’t give me enough money. I’m just going to go ahead and add something else to that. I’ll start mowing lawns.

You know. That’s who he was. That’s who he is at the end too. Well, that’s fantastic.

So we do just have a Unfortunately I have only a couple of minutes left, but maybe just any words of wisdom that you could give to any of our listeners who are at that crossroads right now, they’re going you know, I’ve had a pretty decent life, but I got a lot more to go, and I don’t know what I’m going to do with the you know, I don’t know what to do. Maybe I should leave my job, maybe not, you know, talk talk to them, what what what guidance will give to them? I would say maybe one of the ways to start would be to go to my site. I have a five quick steps to help you with that next chapter, and there are five questions that you can just sit very quietly asking yourself, because it’s all about you, and most people want to think that it’s all about somebody else that’s going to step in and help or give them the answer. But the answers inside and you’ve heard that your whole life, that the answers inside of you.

It is, it is inside, but you have to pull it out. And so you might want to start with that because they’re very open ended questions and they’re very pivotal questions that can help you discover the real you and the core of what you really want to do with your life now in this next chapter. Right, great, great suggestions, Patricia, Thank you so much for joining us. On Boomers Today and got to check her out if Patricia Drain that’s Patricia d r ai N dot com.

So much for joining us on We’ll have to have you back in the future. Thank you, thank you, thank. You everybody for joining us on Boomers Today. Please please be safe and I talk to everybody else with you.

You’ve been listening to Boomers Today with Frank Sampson. To learn more about today’s show, visit Boomerstoday Radio dot Com and join us next time for another edition of Boomers Today.