Marcy Baskin, owner of the Senior Care Authority franchise in San Francisco North Bay, is an advocate for families offering them strategies to calm the very difficult communication issues inherent with cognitive decline and to simplify their decision-making process. Her own experience of caring for her mother who had Alzheimer’s Disease as well as her father with multiple physical ailments and cognitive disorders launched her into a later in life education and career change.
Marcy studied Healthcare Navigation at Sonoma State University and holds certifications as a Certified Senior Advisor, Certified Dementia Practitioner and Certified Alzheimer’s Disease and Dementia Care Trainer.
As a support group facilitator for the Alzheimer’s Association, she is grateful for the opportunity to use her education, facilitation skills, personal experience, and knowledge of available resources to assist people with ongoing family caregiver challenges, particular strategies of how to communicate lovingly and with patience, even when it feels like the “end of the rope”.
