About Us

A father and son smiling happily together against a transparent background.

Connect with an Advisor

Meet with a certified senior care advisor based in your area, familiar with local options.

Home & Care Selection

You can be confident that any provider we recommend meets our highest standards.

Eldercare Support

We’ll schedule tours and accompany you on visits, so you can get real-time feedback.

Senior Care Authority

If you are looking for senior placement services in Carolinas and the Surrounding Areas, then call our local owners to set up your consultation.

Meet the Owner

Linda Cale, CSA, CDP CEO

Linda Cale, CSA, CDP

CEO

Linda Cale is the Owner of Senior Care Authority, where she is dedicated to guiding families through one of life’s most important and emotional decisions — finding the right care for a loved one. With a heart for service and a deep understanding of the challenges families face, Linda provides compassionate, personalized support to seniors and those who care for them.

Her journey into senior care is rooted in both professional commitment and personal experience. Linda understands firsthand the complexity, emotion, and responsibility involved in caring for an aging loved one. That perspective shapes the way she serves her clients — with patience, empathy, and a steadfast focus on preserving dignity and quality of life.

Choosing to lead Senior Care Authority was not simply a business decision; it was a calling that aligns deeply with Linda’s purpose and values. She believes every senior deserves respect, thoughtful guidance, and care options that honor their individual needs and wishes. Her work allows her to live out those values daily by advocating for families, simplifying overwhelming decisions, and ensuring that no one has to navigate the aging journey alone.

Linda is committed to integrity, transparency, and building trusted relationships within the community. She partners closely with families to understand their goals, preferences, and concerns, offering expert advice and tailored solutions that bring clarity and peace of mind.

For Linda, Senior Care Authority represents more than a service — it is an opportunity to make a meaningful difference in the lives of seniors and their families at a time when compassionate guidance matters most.

Senior Care Advisor visiting and going over information with senior clients

Your Advisor will meet with you in person to discuss your options and then accompany you on visits to places that meet your criteria. We ensure that all your questions are answered, and assist with paperwork and negotiations. The hallmark of our service commitment is that we are by your side every step of the way.

We are paid a referral fee by the communities and care homes so there is no cost to you for our placement services. In the rare case where we are not contracted with a community, your Advisor will let you know at the outset and explain any fees that might be incurred, should you choose that location. You can expect total transparency from us and we respect your right to choose.

Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

Headshot of Frank M. Samson, CSA, Founder & CEO

Get in Touch

Ready to Get Started?

Have questions or need guidance on senior care? We’re here to help. Fill out the form below, and one of our trusted advisors will reach out to support you and your loved ones.

Smiling adult daughter hugging her elderly father, ready to start their assisted living placement journey