About Us

A father and son smiling happily together against a transparent background.

Connect with an Advisor

Meet with a certified senior care advisor based in your area, familiar with local options.

Home & Care Selection

You can be confident that any provider we recommend meets our highest standards.

Eldercare Support

We’ll schedule tours and accompany you on visits, so you can get real-time feedback.

Senior Care Authority

If you are looking for senior placement services in San Francisco North Bay and the Surrounding Areas, then call our local owners to set up your consultation.

Meet the Team

Marcy Baskin CSA, CADDCT President

Marcy Baskin CSA, CADDCT

President

Certified Senior Advisor

Certified Dementia Practitioner

Marcy is a veteran of the complex and anxiety-riddled process of senior care decisions. Her “bootcamp” was her experience navigating the rough waters of caring for her own mother and father. As she helped manage the care of one parent living with Alzheimer’s Disease and the other dealing with multiple physical ailments, it was obvious that her choices in advisors or advocates were scarce.

Marcy studied Healthcare Navigation at Sonoma State University and in 2011 launched her private practice as an Eldercare Consultant. She continues to be to use her experience and training to be an advocate for families and to simplify their decision-making process. Marcy has served hundreds of families over the past decade by providing them with compassion, empathy, and education. Her book, Assisted Living, Questions I Wish I Had Asked has helped families all over the country learn how to think about the transition to residential care.

As a support group facilitator for the Alzheimer’s Association, she is grateful for the opportunity to use her education, facilitation skills, personal experience, and knowledge of available resources to assist people with ongoing family caregiver challenges.

In the moments when she isn’t working with families, Marcy pursues her love of writing, is a certified yoga instructor, studies Ayurvedic medicine, is trying to learn to speak Spanish, and is dedicated to animal rescue. Most importantly, she loves spending time with her husband, two dogs, family, and friends.

Loretta Rotolo, MA, CDP Certified Dementia Practitioner

Loretta Rotolo, MA, CDP

Certified Dementia Practitioner

Loretta began her professional journey as a Licensed Creative Arts Therapist working with a variety of populations with diverse needs and abilities: older adults with multiple cognitive and physical disabilities, children with physical and mental health challenges, and with individuals in substance abuse treatment programs. In both Michigan and New York, Loretta worked extensively as a program manager for community health and maternal child health initiatives, with years of experience in community building and interagency collaboration.

Loretta is passionate about spending time with seniors who have cognitive and physical impairments using creative arts to promote emotional and social well-being and engagement, as well as intellectual, sensory and creative stimulation. As an Eldercare Consultant, Loretta continues to be an advocate and supportive resource for families who are in need of assistance finding the best senior living and care options for their loved ones.
For the past 4 years, Loretta has been the facilitator for a Caregiver Support Group in Santa Rosa, CA.

In her spare time, Loretta facilitates a unique class for individuals with Down syndrome, to foster a strengthening of cognitive skills and social/behavioral interactions. Loretta pursues creative outlets such as cooking, performing, drumming, crocheting, and enjoys spending time with family and friends.

DJ Colbert, BCPA, CDP Board Certified Patient Advocate

DJ Colbert, BCPA, CDP

Board Certified Patient Advocate

DJ began with end of life care and home funerals in the late 90s. In response to witnessing care in skilled nursing while overseeing a family member’s care, she became an Ombudsman in Marin County. Following her studies at Sonoma State’s Healthcare Navigation Program DJ became a Board Certified Patient Advocate and a Certified Dementia Practitioner and works as an Elder Care Consultant with Senior Care Authority.

Senior Care Advisor visiting and going over information with senior clients

Your Advisor will meet with you in person to discuss your options and then accompany you on visits to places that meet your criteria. We ensure that all your questions are answered, and assist with paperwork and negotiations. The hallmark of our service commitment is that we are by your side every step of the way.

We are paid a referral fee by the communities and care homes so there is no cost to you for our placement services. In the rare case where we are not contracted with a community, your Advisor will let you know at the outset and explain any fees that might be incurred, should you choose that location. You can expect total transparency from us and we respect your right to choose.

Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

Headshot of Frank M. Samson, CSA, Founder & CEO

Get in Touch

Ready to Get Started?

Have questions or need guidance on senior care? We’re here to help. Fill out the form below, and one of our trusted advisors will reach out to support you and your loved ones.

Smiling adult daughter hugging her elderly father, ready to start their assisted living placement journey