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Senior Care Authority

About Us

Senior Care Authority has been serving the elderly for over a decade, providing support in finding the best care for all seniors.

About Us

Senior Care Authority

If you are looking for senior placement services in North Florida, then call our local owners to set up your consultation.

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LAURA CASSELL

LAURA CASSELL

M.S., Aging Sciences, CDP Principal Area Owner and Gerontologist

Laura Cassell has been working in the aging services industry for a decade. She started her career in Minnesota as a Marketing and Sales Director at a large assisted living community. Her love and passion for helping families understand their options for their loved ones took over and her job became a part of who she is. Laura’s grandma was a huge part of her upbringing and she was surrounded by her wisdom and love until she passed away in 2011. She has always known that she loved being around the elderly but didn't realize she could do it for a living. Laura wakes up every day knowing she gets to help families and older adults find a home that they can afford, fits their care needs, and in their desired locations, and that is immensely rewarding and meaningful to her. She is blessed to get to know the clients she works with and that they allow her into their lives through such a vulnerable and tough time. Laura completed her Master's of Science degree in Gerontology/Aging Science in Spring 2021 from the University of South Florida; now she has advanced her skill sets and is trained to offer a list of new care coordination, assessment and evaluation services for her clients.

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Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

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Company History
Grandpa and Grandson

The team at Senior Care Authority helped me when I didn't know what to ask. They truly care about finding the right help for your loved one.

- M. Presson

“You are amazingly wonderful and patient and do good things in this world.”

- S. Coleman

My mom was in a home that was not capable of taking care of her needs. With Laura by my side, I was able to find my mom the perfect place with memory care. She is truly a blessing.

- JM Wahlburg

The team at Senior Care Authority helped me when I didn't know what to ask. They truly care about finding the right help for your loved one.

- M. Presson

“You are amazingly wonderful and patient and do good things in this world.”

- S. Coleman

My mom was in a home that was not capable of taking care of her needs. With Laura by my side, I was able to find my mom the perfect place with memory care. She is truly a blessing.

- JM Wahlburg
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