Senior Care Authority

About Us

Senior Care Authority has been serving the elderly for over a decade, providing support in finding the best care for all seniors.

Rocky and Jenny Graves

1540 International Pkwy, Suite 2000 - Lake Mary, FL 32746

About Us

Senior Care Authority

If you are looking for senior placement services in Central Florida, then call our local owners to set up your consultation.

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Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

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Company History


Based in Lake Mary, FL

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Rocky has lived in Florida most of his adult life. With over 25 years in the Personnel Placement and Consulting business, he made a career change that allows him to use his experience to help others and add more meaning in his own life.

Rocky helps families find the best options for assisted living, independent living, memory care, residential care homes and skilled nursing facilities.

Rocky is well equipped to assist you through the process of visiting a selection of facilities based on your requirements, and supports you in making the best, most informed decisions. "I will never take you to a place I haven't already visited, and I always check citation reports issued by the state."

As owner of several Snelling Personnel Placement Services throughout Central Florida for almost 20 years, Rocky’s offices were directly responsible for placing senior level personnel. His motto was “The right fit is everything”. Rocky is well-positioned to help seniors and families find the right fit for their needs. He is very familiar with options throughout Central Florida.

Rocky and Jenny have a great network in Central Florida. They participated on the board of directors for the Orlando Sports Commission, Orlando Small Business Chamber Board, and held seats on the Franchise Advisory Board for Snelling Inc. They earned multiple awards as one of the top 25 growing businesses in Central Florida.

Rocky and Jenny are very involved in community activities, especially youth sports. Rocky was an HS baseball coach the past two years and has been coaching youth sports since 1985. His charity of choice is St Judes.

Jenny is originally from Rochester NY and after earning her degree in Travel/Hospitality Management, moved to Orlando in 1993.

Jenny started her career as an office manager of condo rentals for a travel club. She helped families that joined their club make decisions and pick destinations for travel. The position required both excellent management skills and a high level of customer service. She joined Rocky in their staffing business where Jenny learned everything from the ground up. 

Jenny has experience in business development, recruiting, and subsequently became a branch and then area manager.  During her career, she was recognized on a national level with numerous performance awards.

One of Jenny’s strongest skills is recognizing when clients need help identifying what it is that they are looking for and helping them understand all their options. 

As the daughter of an aging father who lives in New York, Jenny is already having the experience that many of her clients will have with their own families. With limited time and geographic challenges, she learned first hand how complex the senior care arena actually is. She is eager to provide assistance and comfort to families going through their own version of her experience. With the extensive training and coaching she received from Senior Care Authority, she is well equipped to make a difference.

Jenny has two sons, eleven and seventeen years old, who have been involved in numerous activities where she has been their biggest fan. She is very-fitness minded, walks, works out regularly, practices yoga, loves to read, and provides good nutrition for her family and herself. Jenny has always been very involved in her boys’ school activities and education.



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Grandpa and Grandson

“We received all the help we needed and were extremely satisfied with all your follow up.”

- S. Culver

“My mom really appreciated you coming to the residential care home the night my dad arrived. Thank you!”

- J. Giovanni

“You are amazingly wonderful and patient and do good things in this world.”

- S. Coleman
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