Senior Care Authority is helping families across the U.S. navigate care solutions during COVID-19

Marcy Baskin

Serving Sonoma, Napa, Marin, Solano and Mendocino Counties
Find out more about assisted living facilities in Sonoma, Napa, Marin, Solano and Mendocino Counties area
755 Baywood Dr, Petaluma, CA 94954
Contact Marcy Baskin


Marcy is a veteran of the confusing and anxiety-riddled process of senior care decisions. Her “bootcamp” was her challenging experience navigating the rough waters of caring for her own mother and father. As she helped manage the care of one parent living with Alzheimer's Disease and the other dealing with multiple physical ailments, it was obvious that her choices in advisors or advocates were scarce.

Marcy studied Healthcare Navigation at Sonoma State University before launching her private practice, ElderRoads. Her goal was and continues to be to use her experience and training to be an advocate for families and to simplify their decision-making process. Marcy has served hundreds of families over the past decade with compassion, empathy, and education.

Marcy was also on the faculty at Sonoma State University for aspiring Healthcare Navigators/Advocates, and has authored a book, Assisted Living, Questions I Wish I Had Asked.

As a support group facilitator for the Alzheimer’s Association, she is grateful for the opportunity to use her education, facilitation skills, personal experience, and knowledge of available resources to assist people with ongoing family caregiver challenges.

In the moments when she isn’t working with families, Marcy pursues her love of writing, a quirky fondness for foodie-ism, is studying to become a certified yoga instructor, learning about Ayurvedic medicine, learning to speak Spanish, and is dedicated to animal rescue. Most importantly, she loves spending time with her husband, two dogs, family, and friends.

What Customers Say
Marcy is one of the best placement agents in Northern California. I have trusted her and her company for many years. She is compassionate and honest. Thank you for your many wonderful years of service!
Paul B, RN
During the difficult years of my mother's Alzheimer's Disease, Marcy was my lifesaving support. Sometimes I needed medical information. Sometimes I needed to understand my mom's options and what would serve her best. Sometimes I needed a warm and wise heart to help me get through it. Marcy provided all of these with professional expertise and endless kindness.
Lori S
I felt like Marcy heard everything I said and sometimes I thought she also heard what I was thinking. She was by my side during the difficult family situation and my father’s need for care. We had the best outcome possible, given the circumstances.
DT, San Rafael, CA
Cities Served
Marcy Baskin