Senior Care Authority

About Us

Senior Care Authority has been serving older adults and their families since 2009, providing support, advocacy, and resources.

Marcy Baskin

775 Baywood Drive, Suite 200 - Petaluma, CA 94954

About Us

Senior Care Authority

If you are looking for senior placement services in San Francisco North Bay, then call our local owners to set up your consultation.

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Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

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Company History
MARCY BASKIN

MARCY BASKIN

CSA, Eldercare Consultant
VP Franchise Support and Training, Senior Care Authoritye

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Marcy is a veteran of the complex and anxiety-riddled process of senior care decisions. Her “bootcamp” was her experience navigating the rough waters of caring for her own mother and father. As she helped manage the care of one parent living with Alzheimer's Disease and the other dealing with multiple physical ailments, it was obvious that her choices in advisors or advocates were scarce.

Marcy studied Healthcare Navigation at Sonoma State University and in 2011 launched her private practice as an Eldercare Consultant. She continues to be to use her experience and training to be an advocate for families and to simplify their decision-making process. Marcy has served hundreds of families over the past decade by providing them with compassion, empathy, and education. Her book, Assisted Living, Questions I Wish I Had Asked has helped families all over the country learn how to think about the transition to residential care.

As a support group facilitator for the Alzheimer’s Association, she is grateful for the opportunity to use her education, facilitation skills, personal experience, and knowledge of available resources to assist people with ongoing family caregiver challenges.

In the moments when she isn’t working with families, Marcy pursues her love of writing, is a certified yoga instructor, studies Ayurvedic medicine, is trying to learn to speak Spanish, and is dedicated to animal rescue. Most importantly, she loves spending time with her husband, two dogs, family, and friends.



Over the past 30 years, Lori has been fortunate to work in the health and human service field, in supervisory as well as in direct service roles, as a therapist, advocate, and program coordinator.  Her experience includes working with a variety of populations, with diverse needs and abilities: older adults with multiple cognitive and physical disabilities, children with mental health needs, and adults in treatment for alcohol and substance abuse. Her ability to fully engage in the present moment with spontaneity and humor allows her to create a non-judgmental, meaningful connection with people of all ages.

In residential settings, Lori has also worked with seniors with cognitive and physical impairments, as a recreation therapist, using drama therapy and expressive arts to promote social and emotional well-being and engagement, as well as intellectual, sensory and creative stimulation.

In both Michigan and New York, Lori has worked extensively with community health projects and initiatives in both program development and management capacities, with years of experience in community building and interagency collaborative projects that improve the quality of life for individuals and families. She is a registered drama therapist and licensed creative arts therapist in New York.

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MARCY BASKIN

LORETTA (LORI) ROTOLO

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MARCY BASKIN

DJ Colbert

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For DJ, advocacy is a calling. She became a Board Certified Patient Advocate after graduating from the Healthcare Navigation program at Sonoma State University.

As a result of multiple personal family experiences and seeing other people in facilities without an advocate, DJ became an Ombudsman, (an advocate for anyone living in a care community). When her parents became ill she navigated the choices that had to be made quickly and thoughtfully. As an advocate, coordinator, consultant, and more, DJ has unique qualifications and empathy to support families in a very special way.

DJ’s passion is supporting people and families when life’s circumstances are changing and moving in directions that need and deserve care, kindness, and compassion. Expertise in resourcing solutions, helps to reduce her clients’ fear and create calm during a very difficult time, which is DJ’s primary goal and desire with every client. Her passion has enabled her to support many families over the years and she is here to assist clients of Senior Care Authority.

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Grandpa and Grandson

You can trust Marcy Baskin to do the right thing, every time!! She's Great

- EMH

"I felt like Marcy heard everything I said and sometimes I thought she also heard what I was thinking. She was by my side during the difficult family situation and my father’s need for care. We had the best outcome possible, given the circumstances."

- DT, San Rafael, CA

"Marcy is one of the best placement agents in Northern California. I have trusted her and her company for many years. She is compassionate and honest. Thank you for your many wonderful years of service!"

- Paul B, RN
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