About Us

A father and son smiling happily together against a transparent background.

Connect with an Advisor

Meet with a certified senior care advisor based in your area, familiar with local options.

Home & Care Selection

You can be confident that any provider we recommend meets our highest standards.

Eldercare Support

We’ll schedule tours and accompany you on visits, so you can get real-time feedback.

Senior Care Authority

If you are looking for senior placement services in North Dakota & Northwest Minnesota and the Surrounding Areas, then call our local owners to set up your consultation.

Meet the Owner

Penny Harmsen Area Owner

Penny Harmsen

Area Owner

Penny Harmsen understands the challenges families face when searching for the right senior care options, having experienced them firsthand as the primary caregiver for her aging parents. Her personal journey fuels her compassion and commitment to guiding others through the complex and emotional process of finding care solutions.

Penny brings a wealth of knowledge and expertise to her role, holding certifications as a Certified Senior Advisor, Certified Dementia Practitioner, and Beyond Driving With Dignity provider. She is deeply passionate about using her skills to make a meaningful impact in her community, offering expert assistance to families navigating critical senior care decisions.

After a successful 20-year career as a Human Resources leader, Penny transitioned to Senior Care Authority, combining her professional strengths with her heartfelt desire to help others. Her extensive experience in managing people and complex situations has equipped her with a unique ability to connect with families facing difficult decisions. As a proven team leader, Penny excels at fostering trust and building relationships during times of uncertainty.

Her decision to join Senior Care Authority represents the culmination of her professional expertise and personal values. Penny saw this career path as the perfect opportunity to align her passion for assisting others with her desire to contribute to her community.

Penny looks forward to supporting individuals and families at a crossroads, whether they are seeking immediate care solutions for a loved one or planning for the future. Her mission is to provide compassionate guidance and ensure that every family finds the safety, support, and peace of mind they deserve.

Senior Care Advisor visiting and going over information with senior clients

Your Advisor will meet with you in person to discuss your options and then accompany you on visits to places that meet your criteria. We ensure that all your questions are answered, and assist with paperwork and negotiations. The hallmark of our service commitment is that we are by your side every step of the way.

We are paid a referral fee by the communities and care homes so there is no cost to you for our placement services. In the rare case where we are not contracted with a community, your Advisor will let you know at the outset and explain any fees that might be incurred, should you choose that location. You can expect total transparency from us and we respect your right to choose.

Company History

Senior Care Authority

Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

Headshot of Frank M. Samson, CSA, Founder & CEO

Get in Touch

Ready to Get Started?

Have questions or need guidance on senior care? We’re here to help. Fill out the form below, and one of our trusted advisors will reach out to support you and your loved ones.

Smiling adult daughter hugging her elderly father, ready to start their assisted living placement journey