TRANSCRIPT
The nice thing about Senior Care Authority is that we have multiple streams of income and multiple ways that clients can work with us.
First, is the placement side of the business, which is no cost to clients. Most of our business (about 85%) comes from fees we receive from the communities where we place families, very much like a realtor. If you buy a house, the seller pays the realtor’s fee. It works much the same for us.
Placements in skilled nursing facilities are different because those facilities will not pay referral fees. So if we want to get paid for that work, we charge the family directly. Families are often willing to pay because we can help them find a skilled nursing bed faster, in a better community, and we can negotiate on their behalf. It has been a wonderful addition to our business, making up roughly 20% of our revenue.
The families are often glad to pay our fees because we’re solving major problems for them.
What I’ve always loved about Senior Care Authority is that it’s constantly evolving. There are always new programs, new ideas. We’re not a stagnant placement company.
We are a full-service elder care consulting company. If you’re considering entering the senior care industry, the Senior Care Authority franchise is truly the best because it offers a full suite of services and solutions for families.
