California Assisted Living Advisors

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    Frank M. Samson

    Frank M. Samson, CSA is founder of Senior Care Authority.  He is a Certified Senior Advisor, host of a podcast and author of a book which is called The Aging Boomers. Frank has had a passion for senior care since having to care for his own family members.

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    Christine Cifuentes

    Serving the Northeast San Diego County Area. After several years of Workers Comp case management experience and over 10 years of healthcare marketing, Christine Cifuentes has found the perfect match with Senior Care Authority to utilize her life experiences to help so many people who are facing life changing decisions for themselves or a family member.

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    San Diego Team

    This Senior Care Authority Team is spending valuable time understanding all of the senior resources and living options in San Diego County. They are hands-on and welcome the one-on- one interactions with clients and families to assess their needs and to accompany them on tours. Their professional backgrounds lend valuable insights on assisting with negotiations, paperwork and move-in process, ensuring that the transition progress is organized and smooth. Being local and present in their clients’ communities allows them to follow-up with their clients even after the placement is made.

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    Clair Meske

    As a Senior Care Placement Specialist in North Riverside County, Clair Meske couldn’t be in a better position to apply his skills and experience. It is almost as if this position were tailor-made for the man who has worked in long-term care since 1988 as Executive Director at Assisted Living Communities and Skilled Nursing & Rehab Hospitals since 1988.

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    E. Michèle Samson

    Michèle began a successful real estate career over 35 years ago, but in 2009 shifted her career to begin working with families and developing special relationships. She wanted to begin working with the elderly and became a Certified Senior Advisor. Michèle then coupled her real estate knowledge along with assisting the elderly and their families locate the very best living options including assisted living and memory care .

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    John Pharris

    Serving the Long Beach Metropolitan Area.  His personal life experiences dealing with sensitive living, care concerns of his family members coupled with his professional background of providing world class services, have prepared John to assist families in making informed, mutually agreed understanding, provide support and resources through a difficult transition with a loved one to achieve a successful resolution.

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    Karl and Kathy Winkelman

    Serving the South Bay Area. Karl is innovative leader and strategist,  has held executive leadership positions throughout his entire corporate career. He’s  knowledgeable, organized and results oriented. Katherine is a “people person,” has expertise in building and managing programs, projects, volunteers and staff for various organizations within the education, retail, nonprofit, and healthcare industries.

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    Lawrie Hudson

    Serving the West Los Angeles County Area. Lawrence has spent her career furthering Healthcare solutions to improve the quality and efficiency of patient care. She worked in the hospital division of Eli Lilly & Co.  Finally she has found a way to use her experience to make a difference in her community. She looks forward to helping seniors and their families expertly and calmly navigate the challenge of finding exceptional senior care and residences.

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    Marcy Baskin

    Serving Sonoma, Napa, Marin, Solano and Mendocino Counties. Marcy is a certified senior advisor and studied Patient Navigation at Sonoma State University. She then worked in a community clinic as a patient navigator and advocate. Marcy has focused much of her efforts on senior placement, eldercare management, and the impact on family members. She has assisted many families as a caregiver support group facilitator, eldercare manager and family coach.

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    Steve Villa

    Serving the Contra Costa County Area. Steve is the owner of Transitions with Care - Senior Care Authority’s representative in Contra Costa County - a professional, full-service Senior Living Placement agency,  whose intimate knowledge of the assisted living, residential care homes and memory care locations are in Contra Costa County and Tri Valley areas of Northern California. Steve Villa is a  graduate of Santa Clara University with a BS in Psychology.

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    Jeffrey Horwitz

    Serving the Orange County. Jeffrey has professionally consulted and educated others in finance and communication for over 2 decades. He also volunteers when possible in his local community. After recognizing that many families are thrown into the same situation and don’t know where to start, Jeffrey decided to change his career path to serve the needs of families and seniors with regard to assisted living and senior care needs.  You can be sure Jeffrey will take the time to evaluate and understand each situation and make the best recommendation with regards to the needs of the elder and the people who love them. Jeffrey now spends much of his time touring and reviewing local living communities – including assisted living, independent living, dementia and memory care, and residential care homes.

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    Annamarie Buonocore

    Serving San Mateo County. Annamarie Buonocore enjoys working with seniors and families on the San Francisco Peninsula. In her spare time, she enjoys painting, writing, and preparing speeches for Toastmasters.

California Elderly Care Services

Generally speaking, Assisted Living is for people that need help with the activities of daily living (ADLs). Depending on the type of care, individual needs and individual desires, Assisted Living can be a great option for your loved one.

Options range from small, family Residential Care Homes to larger, full-service communities with hundreds of residents. Many of these locations specialize in Dementia Care, including Alzheimer’s.

In years past, many seniors were placed in Nursing Homes and this choice may be necessary for individuals with specific medical problems.

However, with the growth of Assisted Living and residential care homes, other options may work well depending upon your love one’s needs.

Median Monthly Costs


Assisted Living Facilities $4,000
Nursing Home Care

$7,604 Semi-Private Room

$9,338 Private Room

If you do not see an advisor for your area, please call 888-854-3910 ext. 1, and we will put you in contact with a senior placement professional.

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